Web tools that help the channel pick the right products.
Product finders, calculators, and live catalogs built by CRA. Each one is its own page with its own link — hand it to a rep, send it to a dealer, or drop it into any platform.
One tool, one link.
Point someone straight to the tool they need. Every module stands on its own and shares a clean preview when the link is posted anywhere.
Product finder
Answer a few questions about the deployment and get a ranked shortlist across brands, with the reasons each product fits.
OpenProfitability calculator
Model margin, volume, and program incentives on a deal so a rep can show the number before the meeting ends.
Dynamic catalog
A living, filterable catalog per brand, built from the same product data the finder uses. Share a link straight to a filtered view.
System builder
Assemble a complete solution across brands — radio, antenna, monitoring, interop — for one deployment. The thing no single manufacturer can offer.
Built to grow, brand by brand.
CRA sits between seven manufacturer lines and a network of dealers. These tools put that vantage point to work: the same product data drives a finder, a catalog, and a comparison — so adding a brand means adding data, not rebuilding a tool.
Everything here is public-safe and shareable. Anything that needs a login, real commissions, or private data lives on the Sales Elite platform, not on this site.